In fact, its ease of use has made it the most popular choice in the SEO field. We recommend the use of JSON-LD because it does not require any HTML knowledge to be used, making it more accessible. To add to your site, you need to use a specific data format, either Microdata, RDFa or JSON-LD. Moreover, the vocabulary is standardized for all major search engines, such as Google, Bing, Yandex (Russia) and Baidu (China). For example, cookTime refers to the cooking time, recipeCuisine would allow us to specify that it is an Italian, Afghan, or Japanese dish and suitableForDiet can specify if the recipe is appropriate for certain dietary restrictions (halal, keto, gluten-free, etc.). In this very small screenshot of the schema for a recipe, we can see the properties that we can fill in and thus enrich the content in the eyes of the search engine. On this platform, you can find a wide variety (always growing) of types or attributes for different pages, for example for a recipe: is a collaborative platform to standardize and promote the use of structured data on the web. This refers to a predefined format to present information on a web page to help the search engine understand what you are talking about. It’s very well to have rich snippets, to display the ingredients of a recipe or extracts of texts to answer a question, but where does it come from? This is only a small list of all the rich snippets possible with Google.Īs you can see, there are a variety of ways to get attention! Here are the main ones: The star ratings snippets Recipe snippets There are a multitude of different enriched results. More space for them = less space for their competitors. In other words, it takes up more screen space. For the latter, it allows them to have what they are looking for more easily, in addition to being more visually pleasing.įor businesses, this means more “real estate” on the results page. So how do you appear in search results as rich snippets? How do rich snippets work?įirst, it is important to define rich snippets.īasically, rich snippets are a different way of presenting search results to users. The website where the recipe can be found (carousel).
Here is an example of an enhanced result when searching for a recipe:īesides the fact that it is clearly ” Allrecipe” who dominates, we can see a lot of information even before clicking on the link, both in the carousel and in the result below: Indeed, they display a different look than the blue links list we all know so well. You’ve probably already seen them when you searched for a recipe, or asked a question on Google. In SEO, rich snippets are an effective way to attract the attention of a user performing a Google search. Structured data and rich snippets in 2022
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